Top 10 Special Concerns/Desires of Customers/Consumers (Purveyors, n=37)

• E. coli O157:H7

• Salmonella

• Hormone residues

• Antibiotic residues

• Listeria monocytogenes

• Desire for traceback

• Desire for natural

• Desire for organic

• Concerns of animal welfare

• Concerns of environment

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