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1
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- Jennifer Doup
- Academic Advisor
- Agricultural Communication
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2
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- Effort required for comprehension
- Length of time attention is needed
- Listener’s motivation
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3
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- Know your audience
- Define and simplify your purpose/objective
- Check with the organizer to confirm his/her expectations
- Time limit
- Room setup
- A/V, technical, electrical situation
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4
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- Be confident and natural to gain credibility and rapport
- Use eye contact
- Wear appropriate attire
- Interact with the audience, ask questions
- Keep track of time on a wall clock
- Be prepared for problems
- Use humor when appropriate
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5
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- Educate, explain and entertain
- High touch, low tech or high touch, high tech
- Hook your listeners in the first few seconds
- Outline your speech at the beginning
- Most important information first
- Active verbs, simple and direct sentences/words
- Visuals, examples, analogies
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6
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- Reiterate what you say in different ways for different learners
- Write, edit and cut
- Practice
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7
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- Select a leader
- Evaluate team members’ strengths and weaknesses, personality traits and
overall skills
- Each presenter should have their own agenda and responsibilities for the
presentation
- Timeline-anticipate extra preparation time
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8
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- Bringing it all together: introduction, conclusion, transition between
parts
- Consistent look, feel, format and vocabulary
- Questions from audience
- Listen and deliver team assistance
- Practice, practice, practice
- Communication
- Dress rehearsal
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9
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- Handouts
- Videos
- Audio
- Props or visuals
- PowerPoint
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10
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- Talking points, clear, concise
- “Tool” to supplement what you say
- Size: 44 points for titles, around 30 points for text
- Fonts: easy to read, 1-2 fonts (serif and sans serif), compatible across
platforms
- Colors: appropriate for speech and audience
- Remain consistent
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11
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- Transitions
- Links to Web pages
- Pictures
- Video and sound
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12
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- “The Communicator’s Handbook: Techniques and Technology,” Agricultural
Communicators in Education.
- Brody Communications Ltd.
- Center for Business Communication, Carnegie Mellon University
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